I’ve got a bit of travel on in the next few weeks, which means there will be some articles coming – and I’d love to tell you about my start to finish resources that I use as an author (from AppSumo to ZZZZZ), Five essential author tools (including Evernote), and Sleep Hygiene for horror writers. […]
The mantra of this blog is always going to be ‘social media is social’. So, today I thought I’d ask how you inteact with your followers.
Many people that I ask this are pretty much in one position or another. One, they’re shouting at the ether (posting ads constantly) or they’re so quiet that their fans forget about them. The good news is there is one solution to both of them, and one which I’m going to share today!
The one way to ensure that your content is read….
For the purposes of all of the things I’m sharing is to ensure that you look at your content as a unit of investment. And invest in your followers. If you want to make sure that your promotions have the most punch, get to know the people reading your content, interacting on your page, and sharing your stuff. Because those are the people you really want to encourage.
If you’ve only posted ads and information about your own stuff, the very first thing to do is to start sharing people that write in a similar genre as you do. While it’s uncommon to find people in your genre that ‘compete’, though it does sometimes happen. It’s one of the biggest myths in the community though.
Before you start sharing, please do keep one thing in mind. You are not sharing so that they will share you – put that out of your mind. We do not get to give, and please don’t argue that if you share someone (like someone, join someone’s event etc.) that you should get back. There are some completely tone deaf authors who don’t seem to understand this stuff (you can usually spot them because they’re begging you in private message on Facebook, or constantly tagging you in Thunderclap requests and other nonsense that you’ll find annoys A LOT of people. These people aren’t the ones you should be sharing. The ones you should be sharing are the ones that share others.
Once you start populating your feed with the people you’re sharing, look for articles of interest to your readers. For example, for the Facebook page for Indie Minions, I share interesting articles on self publishing, advances in the tech used to read self published books, social media promotional ideas and more. On my own writer’s page, I talk about scifi and other content I think people will enjoy.
Dropshipping suppliers can talk about the neat stuff in their business, book sellers the newest and most popular books. Recipe blogs have it easy – anything Pinterest to do with food works for them!
So, what do you do? How do you create interaction with your followers? How do you create interest?