I’ve got a bit of travel on in the next few weeks, which means there will be some articles coming – and I’d love to tell you about my start to finish resources that I use as an author (from AppSumo to ZZZZZ), Five essential author tools (including Evernote), and Sleep Hygiene for horror writers. […]
One of the major ways to get more out of social media is to change your mindset.
In short, instead of looking at social media as a selling platform, look at it as a place to make connections.
It’s as simple as that.
Connections are the single most important thing to use social media for. Forget about a value per follower, forget (for now) about ROI. FORGET about it all.
Look at your social media – how much do you know about your followers? Do you know where they live? Do you know what they like best? Do you know what they think should change.
All of this information is powerful. But just as powerful is the simple act of meeting someone that you make a connection with. And while it may seem like connecting with one person feels inefficient, in truth, one solid connection will pay you back a thousand times, because they will talk about you. Make your followers and friends happy, and they will talk about you.
Look at it another way.
Today, I went to visit the Falkirk Kelpies. I love horses. The place was amazing, so I posted on my blog all about it. I will tell my own family about the park. I have photos I can use for my blog.
They didn’t tell me I had to do it. They said it might be nice, but they understood word of mouth. It was all very cool.
Click to view slideshow.
Be like the tour guides on the wall today – engage, share, delight. Everything else will come in time.