I’ve got a bit of travel on in the next few weeks, which means there will be some articles coming – and I’d love to tell you about my start to finish resources that I use as an author (from AppSumo to ZZZZZ), Five essential author tools (including Evernote), and Sleep Hygiene for horror writers. […]
One of the major thing I keep being told about digital marketing is it’s just too difficult to know where to start. And while I agree that sometimes it can be very difficult to find your starting place, I’m here to tell you that with a little forethought, a little support and a bit of reading, you’re basically able to design your own media support system. If you’re stuck though, this plan will give you the chance to hire out easier too!
Planning your start
The most important social media question you HAVE to ask are ‘where are my customers?’. If you can answer that question, that’s where you need to be online.
If you’re not sure, where do you get most of your queries from? If you’re not monitoring your social media at all, that’s a mistake. So before you do much else, hop onto social media and search your company by name. If you have products that are branded, search by them too.
All is not lost if you find negative comments or posts – just answer them as best you can. If you can’t, or don’t want to, at least start owning the posts that come in from now on. Set up a profile on Twitter, Facebook and your own website at a minimum, if you can’t track down your customers – why? Because almost everyone has a twitter, a facebook and will look for you online or a blog. It’s pretty much a universal expectation. It’s important to ensure that they’re kept up to date – while it can often feel like you’re commiting to a never-ending to-do list, but the final thing you need to consider (and we’ll be talking about) is a newsletter or mailing list. This is actually a vital part of any company’s strategy – these are people that are willing to hear about your offers and even more importantly than that, willing to BUY from you (again). Keep them sweet by not only offering products, but maybe give a subscriber only discount, or freebies, pre-order previews or content that they can’t get elsewhere. An inch of making someone feel special is worth a lot when trading on goodwill and connections when selling.
In the coming days, I’ll help you drill down into the things that you really need to be thinking about and will share some strategies that work for us – we’ll be sharing some execution plans too, at the end of the month to support you in creating the best of what you’re using.
Got any questions – fire away! I’ll answer them as best as I can!
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