I’ve got a bit of travel on in the next few weeks, which means there will be some articles coming – and I’d love to tell you about my start to finish resources that I use as an author (from AppSumo to ZZZZZ), Five essential author tools (including Evernote), and Sleep Hygiene for horror writers. […]
Indie authors have all of the tools that internet marketers use at their fingertips, though one of the easiest to maintain and use are mailing lists. But, amazingly, the beginner author doesn’t take advantage of them and even more amazingly, many authors don’t realise that there is an old maxim attached to mailing lists. One that is extremely relevant and true to anyone working online.
Mailing lists are designed to keep your biggest fans informed of books, allowing them to purchase them as soon as you announce them. This is why I believe that authors should also view mailing lists as a bankable resource – many people claim they make $0.5 – $1 per mailing list subscriber. It’s quite a lot of money when you think about it, it means that between one in four and one in two of your subscribers are buying your books, which is an easily acheivable goal.
It also means you can announce sales, competitions and other ‘good will items’ to those who support you the most.
Mailing list Monday is hopefully going to take the pressure off of working with mailing lists. We primarily recommend Mailchimp, as it’s free up to 2000 subscribers, but we will also talk you through the more complicated way (but infinitely cheaper as you grow your list) way to set up using Amazon’s email service and a plugin on WordPress called ‘Mailpoet’. Most of the tips we provide can be adapted to Aweber, Constant Contact and any other mailing list you like.
Wanna join in? If you don’t already have an account, head on over to Mailchimp and sign up. That affiliate link rewards new users as well as the blog, and is well worth it!
Next Monday, stop by and find out why sending something out to new subscribers (without resending to the whole list) is as easy as ABC!