Archives for January 2015

What is digital marketing and why is it important

Digital marketing is a specialised form of advertising, interaction and approach, specifically based online.  Aligned with company and ethos, digital marketing is designed around ensuring that your social media profile is clear, supportive and approachable.  It’s becoming more and more… Continue Reading

What’s in a press pack and why do I need one?

As many authors are trying to gain traction, one of the major things I recommend is a perfect press pack.  And they’re EASY! What’s in a press pack Your ‘press pack’ should be a two part thing – one zipped package with everything in it so that you can add it to an email if […]

Project new year – sign up here!

So, I mentioned lots of little side projects before the New Year kicked off, and I’m finally getting around to putting up official signup forms. First though – I’m still in the process of trying to change things permanently, but these projects are basically where I want to be in the next year.  It’s not an easy process, but I feel like it’ll be worth it. Please do read the various notes attached to each project – some are looking for specific people (so if you sign up and don’t get your slot, please don’t be offended.  I’ve got some…